We are looking for a Social Marketing Strategy Lead to join our client in Herefordshire, a specialist social media agency, on a 12-month contract with a hybrid working setup. This role is ideal for a paid media expert with a strong understanding of organic social growth who wants to take ownership of digital strategies for leading food and drink brands.

What you can expect:

• Salary: £35,000 - £40,000 (dependent on experience)
• Full-time, 12-month contract
• Hybrid working with flexible office and remote options
• Opportunity to grow into a senior leadership position
• Work with well-known food and drink brands
• Benefits including enhanced parental leave, birthday off and extra holiday for long service

What you will be doing:

• Plan, execute, and optimise paid social campaigns across Meta, TikTok and Google Ads
• Manage budgets to maximise return on ad spend
• Develop and implement organic social strategies across Instagram, TikTok and LinkedIn
• Experiment with AI-driven tools to enhance content and ad creatives
• Track and analyse performance data, providing insights to improve campaigns
• Align organic and paid social efforts for maximum impact
• Identify trends and audience behaviours to inform strategy
• Work with the creative and pitch teams to develop proposals and presentations
• Confidently present strategies and insights to clients and prospects

What we are looking for:

• 5+ years of experience in performance marketing and social media strategy
• Hands-on experience with Meta, TikTok and Google Ads
• Strong understanding of organic social growth and engagement strategies
• Analytical mindset with the ability to interpret data and optimise campaigns
• Interest in AI tools and emerging trends in digital marketing
• Proactive, strategic thinker with a keen eye for innovation
• Strong communication skills and a team player mindset